Chapter 8: Viral Spiral Marketing

It’s no secret that JVs (joint ventures) and cross promotions are one of the most productive ways to make high volumes of sales on the Internet.

Traditionally, JVs are most common between two people who have created a product and are selling it online. But that needn’t be the case and there is a way in which you can get all the benefits, traffic and sales of a JV without even having a product of your own.

What actually happens in a JV cross-promotion?

Websites promote other websites for two main reasons:

1. To earn income from commission sales.
2. To pay, or earn, favors.

The first of these you might expect, the second is more intricate.

You see, when you’re running an online business, your options and your growth are restricted if you try doing it all on your own. Sure, there’s pay-per-click advertising, article marketing, traffic exchangers, and a variety of ways you can draw traffic to your site by paying for it.

But nothing beats personal recommendation.

Its human nature: We all prefer to buy through personal recommendation than by enticing advertisements.

And JV’s or cross-promotions are all about personal recommendation.

The only thing is – as every super-affiliate knows – even if you’re offering attractive commission rates; the site that’s getting promoted always gets more out of the deal than the JV partner who’s doing the promoting. Look at this comparison:

The JV partner doing the promotion gets:

1. A ‘notional’ favor from the site it promotes.
2. Commission payments, hopefully paid in good time but always at the discretion of the site owner.

The site being promoted gets:

1. Lots of new list members
2. Lots of Sales
3. Lots of recognition

Which would you rather?

Can you see now why the benefit isn’t split evenly in a JV deal?

This is one of the reasons why it is more difficult than many people think to get JV partners promoting for you.

No matter how attractive your commission percentages are, you will always be getting more out of the deal than your JV partner. Especially if your landing page is a list-building squeeze page.