Introduction

Hi fellow entrepreneur.

First, let me thank you for participating this exciting new guide on how to set up your own online business. I really appreciate that.

Now as you know, more and more people today have become dissatisfied with their jobs and their pension provisions.  So the interest in starting an online business has begun to increase.  Yet many who look at such a project find it difficult to know where to start because of the mountain of information available on the subject.

However, during this book we will help you to wade through the mountain of information available.  This will, in turn, help you to decide on what is the right sort of online business for you.

One of the first things that you should bear in mind when setting up an online business of any sort, is that you must treat it as just that – a business.  This means that you must be prepared to put in the time and effort in order to reap the rewards, even if you are only starting it as a part time venture at first.

Next, you must be prepared to invest some money into it.  You do not need to put in large amounts, in fact, if you want, you could actually set it up on a very low budget.  Also, what you should remember where an online business is concerned, the running costs are very low compared to a more traditional business.

However, the best place to begin is by picking what you like from the existing successful online business models already out there.  So talk to others who have already made money in the niche that you have chosen, and then study, then implement the steps that they took to make it the success it is.

So now you need to think about just what sort of business it is you like to run.  Some of the more popular types of online businesses to be found are: selling goods at auction sites such as Ebay, creating and then selling digital products (e-books are a good example of this) and setting up a custom storefront for your offline business.  Also, you may want to make downloadable audio and video products for your customers, or you may just want to get into affiliate marketing instead.  We will look at affiliate marketing a little further on in this book in a little more depth.

However, if you do choose to go with Ebay, one of the main advantages of setting up an online business based around this is as follows:-

  1. You will have immediate access to millions of customers.
  1. Plus you will have the opportunity to sell anything from cars to collectibles (say old sports cards).
  1. Also, setting up an account on Ebay is straightforward, and the costs relating to auctioning items on this site are extremely low.

However, it is important that you familiarize yourself with the site.  So take a look at the different categories and auctions that are already taking place.  Also check out their “How to Sell” section on the site.

For some, the thought of creating their own products seems very daunting, but if you happen to be an expert in a particular niche, then coming up with ideas should not be that difficult.  It is important that you carry out some market research to make sure that people would buy related items.

So spend some time writing down or recording any thoughts that you may have with regard to the subject.  Then go back and edit where you need to by putting things into a logical order.  However, if you are someone who doesn’t like writing, then take a look at some other sites selling those same products or similar ones and get ideas from them.

Make a note, if you can, of what is selling well and formulate some questions that someone who is interested in this product might ask.  If you are able to find a friend who will do an interview with you, getting them to ask you the questions you have produced.  You can, if you want, record this interview and the make into an audio product which others can then download.

But if this just all seems too much, then why not get someone else to write some books for you?  Think about hiring a ghostwriter.  But this may be something to consider when you have a bit more money in the business account.  So really, the next best way to make money with an online business is by selling someone else’s products as an affiliate.  As previously mentioned, we will look more closely at affiliate marketing in another chapter of this book.

The best way of starting an online business is to do it in an area that you are knowledgeable or passionate about.  This will help you to focus your attention, as well as help to create a small income more quickly.  But over a period of time, you will soon develop new skills, and through persistence and patience, you will soon see some very good results appear.