Chapter 2: Things That Need to be Considered Prior to Setting Up an Online Business

During this chapter, we will look at things that you need to consider before you actually set up your online business.

What product or service will you want to provide?

For many people, they will start an online business based on knowledge and experience that they have already, while others may spot a gap in the market.  But the most important thing that you can do is carry out research with companies and individuals that you do not know in order to get a more unbiased view.

Also, do as much reading and research on everything you can about particular areas of interest, as well as studying the pros and cons that this will have in relation to your overall goals.  Plus, make yourself familiar with your competitors, as this will boost your confidence and enthusiasm for setting up an online business.

Where to work from?

You do not need to work from home, but this is an option that many online business people prefer.  But others prefer to have an office away from the home, as they find it difficult to focus, as well as feeling isolated.

How to market the business?

It is important, if you want your online business to thrive, to ensure that you establish a web presence.  The best way of doing this is by direct mail, networking, display advertising etc.  But what approach works best for you will depend on the product that you are selling.  The best way of finding out what will work, is by trying a different number of methods initially, and then go for it once you know which one is best.  However, if you are unsure where to start, then look at how your competition is marketing their goods…if it works for them, it may work for you also.

 

Develop a Plan.

Without having a blueprint on how to reach your goals, you may find that not just your efforts, but the resources may well be squandered.  Having a plan provides you with focus, direction and momentum to keep the business on track.  We will look further at setting up a business plan in the next chapter.

Check Laws and Regulations

It is important that you check to see if there are any local laws or regulations in relation to setting up an online business from home.  Also, you will need to get laws and regulations in regard to being self employed.

Setting up the Office

More often than not, an online business will be conducted from the person’s home.  So it is important that you set up a home office prior to starting up the business.  You should arrange to have all the necessary equipment that you will need such as computer, internet connection, printer, fax machine (but not essential) are just a few things that you will need if you want to be successful with your online business.